Privacy Policy

Last Updated: [Insert Date]

At Casual Print Dress Sales (“we,” “us,” or “our”), we value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website www.casualprintdress.com or make a purchase from us.

1. Information We Collect

We collect information to provide our global community of fashion lovers with the best possible shopping experience for our vibrant printed dresses:

• Personal Information: Name, email address, shipping/billing address, payment information (processed securely through our payment processors), and phone number when you make a purchase.
• Account Information: If you create an account, we store your login credentials and preferences.
• Browsing Information: Data about your interactions with our website, including pages viewed, items clicked, and time spent.
• Device Information: IP address, browser type, device characteristics, and operating system.
• Customer Service Communications: Records of your communications with our Phoenix-based support team.

2. How We Use Your Information

We use your information to create a seamless, size-inclusive shopping experience for our collection of casual, ethnic, vintage, and plus-size dresses:

• Process your orders and payments securely
• Provide customer support and respond to inquiries
• Improve our website and product offerings
• Send transactional emails (order confirmations, shipping updates)
• Personalize your experience with dress recommendations
• Prevent fraud and enhance security
• Comply with legal obligations

3. Data Sharing and Disclosure

We respect your privacy and only share information when necessary:

• Service Providers: With trusted partners who help operate our business (payment processors like Visa, MasterCard, JCB, and PayPal; shipping carriers; IT services).
• Legal Compliance: When required by law or to protect our rights.
• Business Transfers: In connection with a merger or sale of assets.
• Aggregated Data: Non-identifiable data may be shared for analytics.

We never sell your personal information to third-party marketers.

4. Data Storage and Security

Your security is as important to us as finding your perfect printed dress:

• All transactions are protected with 256-bit SSL encryption (the same standard used by banks)
• We never store complete credit card details on our servers
• Data is stored on secure servers with limited access
• Regular security audits of our systems

While we implement robust security measures, no internet transmission is 100% secure. We encourage you to use strong passwords and protect your login information.

5. Your Rights and Choices

You have control over your personal information:

• Access: Request a copy of your personal data
• Correction: Update inaccurate information
• Deletion: Request deletion of your data, subject to legal requirements
• Opt-Out: Unsubscribe from marketing communications
• Object/Restrict: Object to or restrict certain processing

To exercise these rights, contact us at [email protected].

6. Cookies and Tracking Technologies

Like most e-commerce sites, we use cookies to enhance your shopping experience:

• Essential Cookies: Necessary for site functionality (e.g., shopping cart)
• Performance Cookies: Help us improve our website
• Functional Cookies: Remember your preferences
• Advertising Cookies: Show relevant dress recommendations

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect site functionality.

7. International Data Transfers

As we serve customers worldwide (excluding some remote areas), your data may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for these transfers.

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this policy periodically. The “Last Updated” date at the top indicates when changes were made. Continued use of our site after changes constitutes acceptance of the updated policy.